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H1 When we talk about luxury
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When we talk about luxury, it’s not just about Champagne and stilettos.
It’s about the possibility to shop for quality goods, that are made in a sustainable way.
The new luxury is purchasing products purposefully, knowing they are made with the best raw materials, and that the people who made them have good conditions with regard to education, salary, human rights and last, but not least, with the highest level of craftsmanship and design.
The new luxury is discreet luxury – you do not need to “show off” – you just need to have the best quality available, a design, unique handicraft, a good feeling and the possibility to make your own choices.